For example, each year at the Content 2 Conversion conference, the Killer Content Awards recognize B2B marketers implementing effective content marketing campaigns. American Express partnered with the Global Business Travel Association to create a research report on the satisfaction of business travelers.
A content-based drip campaign including thought leadership content, industry trends, challenges and lessons learned was developed to cross-sell services to an existing customer base. They are easy to navigate and are beautifully presented.
Executing successfully on case studies requires not only telling a great story but also supporting it with a great user experience. Below is a screenshot of Bizible showing the revenue influence of content. Articles, Fact Sheets, Podcasts, White papers, Infographics, Interactive checklists, case studies and real-world events.
It requires negotiation on the type of information that is disclosed, which is tough in B2B because creating detailed success stories often requires sharing sensitive data or information. Unfortunately, case studies are often difficult to execute on.
The assets supported 22 solution topics across 10 global programs. You can see the channel source with Touchpoint Source, and the W-Shaped Revenue field that measures revenue influenced or generated.
Despite the difficulties, a company who has well respected and well-recognized customers needs to leverage as much of that brand power as possible.
And the B-roll includes shots of an actual conference, showing event attendees using the app. This set location communicates the value of the app. To reach Best b2b case studies businesses, monthly nurturing emails were created along with landing pages and microsite where interactions with content determined placement in an accelerated nurture with top 10 lists, how-to guides and other resources.
All of this was designed to stand out against competitors, align content to customer journey stage and focus on decreasing end-user time investment. Dell developed a nurture program supported by more than 18, global module content elements featuring over 1, assets.
To test your hypothesis, for example that video case studies have a greater influence on revenue compared to PDF case studies, you need an attribution solution that connects marketing data to sales data inside the CRM.
Most of the text in their case studies are customer quotes. Click image to enlarge. Follow up content was automatically delivered based on reader behaviors and segmentation. When you scroll down from the case study web page you get recommendations of similar companies. She shared a great story about growing LiquidPlanner and running marketing and operations.
Through the development of a content hub featuring original research, blog posts, listicles, infographics and event presentations, the goal was to educate companies and suppliers about expense management and technology.
You can also filter by content type, for example white papers, webinars, studies and etc. A great example of this is dynamic project management solution, LiquidPlanner. They include characters, locations, and a story. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies.B2B Marketing Awards – case studies See the full list of Awards winners and runners-up Best multichannel campaign, Best product launch, B2B.
B2B social: five case studies from brands achieving great results. By David Moth. 4 comments. It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.
but here are five new case. 38 B2B Content Marketing Case Studies for Lee Odden B2B Marketing, % of drafted case studies turned into public case studies; An annual LookBook highlights the 20 best branding and marketing campaigns of the year across email, mobile, social.
Did these case studies convince you digital marketing works for your B2B business? Rob Petersen is an experienced advertising and marketing executive and the founder of the BarnRaisers agency anbd a strategic partner of Schaefer Marketing Solutions.
Best Practices For B2B Case Studies The organization of case study “libraries” is an important aspect to consider. As you grow your library of white papers and case studies you’ll want to consider how users can find the content they’re looking for.
Learn from case study examples created by enterprise and mid-market companies. Browse through case studies from various industries, and get inspired.Download