Lea Meadows retaining their sales agents: Crestfield Consulting can assist with the integration of supply chains and the optimisation of your networks and business processes. I would like to see an advertising plan that ties all trade advertisements into a common look and theme that work synergistically with the new company web-site.
Present an analysis of how consumers buy furniture given the data in the case that is relevant for Crestfield management. What is your recommended total integrated marketing communication budget for and how should it be allocated?
Printed Literature, all advertisements and product literature developed for the new product should have a common theme and look to tie all printed media together.
Whilst this method may cause some initial overlapping, the fact that the remuneration method was the same for both agents and the sales-force-this would eventually lead to a culture Crestfield industries cooperation.
The knowledge gained will be invaluable. Pittsburgh has a variety of summer camps in and around the area. I would advocate that Crestfield commit to advertising in trade magazines Shelter and cooperative advertising to get the word out that they are launching a new product line.
With no work load and no school pressure, most children Crestfield industries teens tend to get bored. Industry norms suggest that other companies make more calls to their account holders in a year than the Crestfield sales force. Additionally, potential distributors can be solicited and these shows to grow the selling organization at Crestfield.
I would suggest that the marketing department design their theme around the personality of the company and the market the furniture is designed for. As for wood selection, I feel Crestfield needs to explain why wood varieties are selected and which ones make the best furniture.
Additionally, by having a committed sales person as a resource, retail sales staff can gain assistance on how to set up and market the furniture at their individual stores. In conclusion, Crestfield Industries will be a better company by adopting my communication budget and plan to grow their sales and long term financial future!
If Crestfield offers a high quality refined product that is intended to a specific demographic customer than all media should target the same atypical customer.
I feel many companies forget to incorporate a theme into their product offerings. Additionally, Crestfield may want to consider offering customers a manufacturers discount on the website by simply asking the customer to print out a coupon and bring it in for a percentage off their next purchase.
Their approach is simple, align the company with the best department stores in the industry and push sales by up selling the product with your factory direct sales staff. I feel the company can greatly benefit from a factory store in many ways, training of all internal and independent sales representatives in a store setting.
Web-site, is one of the most effective selling tools the company can have and I feel the buying public uses search engines to ferret out their purchase choices so Crestfields need to be the best in the industry.
With this new method the agents and the sales force would be able to focus on their sectors respectively and continue to deliver the high-levels that they have become known for over the years.
I would also have the web-site show cross sections of all the furniture offerings where consumers can see the different construction techniques that Crestfield uses to manufacture their products. Consumers purchase furniture by making a number of decisions prior to entering a furniture store.
There are many different type of camps to choose from. Additionally, Crestfild has two Regional Sales Managers who are tasked with training the sales staff and developing new markets and distributors.
What should be the prioritized communication objectives for and why? I write about all the things that I love and want the world to know about. Leadership and management Crestfield Consulting can provide a wide range of leadership and management assistance.
In addition to these, there is so much art and culture in and around this place. I would also recommend the company aggressively fund the cooperative advertising budget to inform the buying public that Crestfield has launched a new line of furniture.
They are well-deserved by kids to experience. By showing the product prior to its launch into the market you educate the distribution network on what is coming from Crestfield Industries.
With 7 fantasy series you can expect daily updates with the very best of MYLF video content. By incorporating a new web-site to educate the buying public, purchasing placement on the largest search engines to ensure the Crestfield product offering gets reviewed and hiring additional sales staff I believe my communication plan is a winner.
Furniture is a very personal purchase and touching and feeling are all part of the decision making process, so presentation is critical to the purchase.
Assess the competing needs to be considered in the budget for 20 points See attached excel spreadsheet detailing the Promotion dollar worksheet I have developed for Crestfield Industries.
The analysis and subsequent optimisation of existing networks are our focus. Now that I have reviewed the Crestfield factory approach to selling Furniture I can look at how consumers purchase furniture to determine how effective the Crestfield approach to selling really is.
Additionally, I feel the budget should reflect the hiring of an additional company sales representative to handle the 50 additional sales representatives need to get the word out on the new furniture line.
This is an important percentage for Crestfield to pay attention to.Crestfield Furniture Industries, INC. (B) Background to the problem: Lea Meadows was merged with Crestfield Furniture Industries following the death of its owner, leaving the controlling interest with his daughter-who was married to.
Distribution, furniture is sold throughspecialty furniture and home furnishing stores, department stores, and mass-merchandising stores in the United States. Specialty furniture (Crestfield Industries) and home furnishing stores account for 68% of retail sales.
This is an important percentage for Crestfield to pay attention to. Crestfield is a year-round Christian ministry facility that offers retreat facilities, programs, and special events to nurture others in their experience with God, through Jesus Christ, and in the power of the Holy Spirit.
Crestfield Energy was established with the view to provide integrated,services to the downstream and upstream sectors of the Oil and Gas,Industry as well as other related industries. Our vision To be an internationally recognized energy company with a focus on African energy market.
Coastal combines cutting-edge manufacturing with ultramodern design to create the industry’s finest bath and shower enclosures. We offer all standard sizes, and regularly create custom enclosures from concept, to design, to completion.
Crestfield Industries uses a unique approach to selling their furniture and I feel it is important to understand their go to market selling strategy prior to determining how consumers buy from Crestfield.Download