Boilerplate The final paragraph in your press release should be the boilerplate, which presents information about your company and what it does. It should be centered, with a size 14 font and bolded.
You can also read our top press release services review for more options. It should look like this: The body text should be typed in a non-bolded size 12 font.
Media Content Part of the body can include different types of media content, such as photos, videos, and audio clips. The Deck The deck or sub-header is written directly below the headline. Simply download the template, insert your own logo, and change the text in [brackets] to reflect your own business and press release.
Company Logo The first thing you should put on your press release is your company logo at the top center of the page. Journalists and bloggers read hundreds of press releases a day, so following this format helps ensure they catch the essential information at a glance.
Some people opt to put their contact information after the body paragraphs. Use short paragraphs sentencesand feel free to include statistics, hyperlinks, media content and quotes.
Here are the 11 key components of an effective press release: Your final page should end with three pound signs, like this: The headline can serve to set up the big picture story into which you can weave your business later on.
You should also have a trusted friend or colleague review it for any errors you may have missed. Contact Information Below the logo, you can put your contact information along the right margin. You should stick to the facts here, and avoid hyping or trying to sell your products or services. You should keep your headline short and to the point.
The location should be spelled out in all capitals. Be sure to write in a journalistic style so that media outlets can use your text as-is.
If you are emailing your press release, you should also include a link to a high-resolution PNG of your logo. Dateline The dateline presents the location and date of the article, and is separated from the first body paragraph by a dash.
Quotes You can use separated block quotes to highlight certain aspects of your story. It gives you the opportunity to further develop your story angle, but should not repeat information already presented in the headline. Click on the titles of each example below to view the full press release. Whatever you choose, it should look like this: This should act as a short summary that gives the reader a general idea of what the whole story is about.
Try to stay within the characters range, and use language that is clear and easy to understand. Be sure to also include the original files so that your media contacts can use these clips if they wish.
Remainder of Body The remainder of the body paragraphs serve to complete the story you have introduced in the headline and 1st body paragraph. Media content can help you stand out on both social media and search engines. This should be a factual description, and it can be used repeatedly in different press releases.
They send your press release to the largest media outlets, including the Associated Press and PR Newswire, making it searchable by 90, professional journalists and bloggers. Release Date Not all press releases contain a release date, but if you decide to include one, put it at below your logo on the left margin.
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